Disclaimer: Mad over Content team has put up this information based on online and internal research done by our team. We do not claim the accuracy of any data provided in the below article, the data or any claims furnished in this article in the form of numbers, charts, images, tables, etc are based on our research and certain assumptions. Please use the information only for reference purposes and do not consider it absolute.
Business Plan of “Content Studio’
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Photos and videos are the growing trend these days, people are creating content more than ever. Many content creators are earning a living and have chosen content creation as a full-time job. Content is in the form of knowledge & skill sharing, selfies, food, travel and lifestyle and more.
According to reports, Instagram has crossed the 50 billion mark for photos uploaded till date on the platform (Jan 2022). It is also noted that over 1075 photos are uploaded on instagram every second, which translates to 92million photos taken each day. Youtube uploads 500 hours of content every minute, which translates to 30000 hours in an hour. To put this in perspective it is like watching 8000 hollywood movies in a day, rather, 8000 movies long content gets uploaded on youtube daily. Udemy, a platform for online courses, has over 1000,000 uploaded on the platform
In this edition of Mad over Content startup ideas, we are going to discuss a business plan for the people addicted to Content Creation. Content Studio.
One-Line Business Definition
Content Studio is a studio for content creators where they can curate, shoot, edit and publish content on social media.
Problem Statement
Creating online content at home demands certain skills, equipment, ambience, a helping hand and more importantly a quiet place so as to deliver appealing content.
Business Introduction
What is a ‘Content Studio’?
‘Content ’ startup idea by Mad Over Content aims to create a recording studio for content creators, where the content creator could book a slot in a day at the studio and record the content from the ‘Content ’ studio. The team at ‘content ’ shall set up the studio backdrop, shoot the video / photo with the help of professionals, edit the content (video, images and audio) to meet the creator’s need and also schedule the publishing on various social media platforms. Content shall also help monitor and grow the creator’s reach on social media platforms.
For Whom is a ‘Content Studio’ for ?
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The target audience for this startup are indoor content creators with certain niche, like,
Types of Content Creators on social media for “content
- Industry Experts & Teachers
- Cooking channels
- Product launch & Reviewers
- Artists
- Podcasters
Where is the ‘Content Studio’ available?
The physical franchise studio could be set up at multiple locations within a city where content creators can easily travel and create their content. Content will also create a community of content creators both online and physical meetups on a regular basis for brand collabs and knowledge sharing.
Market Introduction for Content Studio
Total Market Size
30
Billion USD
Assumptions for Market size Calculation
- If Every hour of content uploaded costs 100USD and Just youtube alo[ne has a total market potential of 25 Billion USD. and other platforms like Insta, udemy, etc will easily triple this number.
- Companies like UPWork, Freelancer has a revenue of 350 mi USD and 30miUSD respectively
- It is estimated that there are 50million content creators in Social media platforms like Youtube, Insta, FB etc. According to estimates this number is expected to grow to 100million in next 5 years
- Image / Video editing platforms like Canva, Vimeo, Filmora has close to 70-200 million active users. They only cater to editing needs of the content creators.
- A Content creator spends 10,000 -2,00,000 INR for equipment like Camera/phone, recording device, ligring. Sound proofing, Tripods, and most importantly time during pre & post production. Which is not their forte.
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Competition for an ‘Content Studio’
- Freelance communities – Upwork, Freelancer, Fiverr etc
- Hyper local Digital Marketing Agencies
- Local Photo/videographers
Digital Analytics
Industry Search Data (Volume, CPC, LTV)
| Data Published by MadoverContent.com as on Jan 2022 | |||
| Keyword | Vol | CPC ($) | Cmp |
| fiverr | 5 mil | Rs33.46 | 0.18 |
| freelancer | 2.24 mil | Rs35.69 | 0.38 |
| upwork jobs | 49500 | Rs39.41 | 0.36 |
| upwork profile | 6600 | Rs38.66 | 0.19 |
| upwork jobs for beginners | 4400 | Rs26.02 | 0.44 |
| upwork.com login | 0 | Rs0.00 | 0 |
| video editing jobs online | 2400 | Rs42.38 | 0.46 |
| upwork video editing | 1300 | Rs302 | 0.19 |
| video editing jobs work from home | 1300 | Rs43.87 | 0.44 |
| video editing jobs for beginners | 390 | Rs39.41 | 0.36 |
| freelance video editor salary | 260 | Rs35.69 | 0.04 |
| freelance video editing work from home | 170 | Rs30.48 | 0.4 |
| freelance video editor india | 0 | Rs0.00 | 0 |
| freelance video editor near me | 0 | Rs0.00 | 0 |
| social media content creator | 5400 | Rs529 | 0.57 |
| online content creator | 1000 | Rs384 | 0.45 |
| best content creators | 590 | Rs273 | 0.2 |
| types of content creators | 590 | Rs340 | 0.07 |
| content creators on instagram | 320 | Rs296 | 0.23 |
| famous content creators | 260 | Rs339 | 0.06 |
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Product / Service Introduction
Key Features
- Photo / Video Studio with proper lighting & Sound proofing
- Modular Kitchen / Class-room / Yoga Studio Setup
- In-house Photo and video editors
- In-house Digital Marketing support
- Community Forums discussions and collabs
Marketing Strategies
- Influencer marketing Community Engagement
- Local City Job creation through Courses on Digital MArketing,
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