What Features Could Lifestyle Brands Like Myntra, Ajio, Nykaa, Etc. Add to Their App
Over the years, lifestyle brands have come a whole circle with their apps and look to contribute towards enhancing user experience in more ways than one rather than just selling products. The idea of offering the audience something unique to create a stronger association with them will always have an everlasting appeal.
Lifestyle brand apps offer a lot more nowadays, like audience reviews and user stories, creating a stronger association with the client; however, they can do so much more to alleviate the client experience by providing meaningful and exciting options with subtle changes. Let’s have a look at some of those.
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Movie Based Fashion Category
Cinema offers a great deal of entertainment to people all around the world. Viewers follow these movies and get inspired by the on-screen personalities and the glitz and glam that is on full display in films, where the stars are seen wearing distinctive and peculiar costumes, setting the trend.
Whether it was Madhubala’s Anarkali in Mughal-e-Azam,which featured long flowing kurtas and churidars, or Kareena Kapoor’s T-shirt-salwar pairing in Jab We Met,The Y2K fashion craze was another trend sparked by the movies in the late 1990s and the following decade.
The concept was a subtle combination of exquisite costumes from the previous era with a contemporary look. People were fascinated by the costumes worn by celebrities on camera.
The timeless Anarkali kameez is still an everlasting phenomenon nearly five decades later, with everyone from homemakers to fashionable Actresses donning it.
The Madhuri Dixit green embroidered top paired with sprawling white lehenga and a purple sari is a rage at family weddings. It was something she had graced in a movie that caused a stir in the mid-90s. There are other examples like this. The list goes on and on.
Lifestyle brand apps can definitely tap the potential that movie-centric costumes bring with them and provide the audience with an option to choose from, and allow them to reminisce the Bollywood charisma that comes with it.
This definitely is applicable for men’s fashion accessories too. Like popular clothes, watches, goggles, and shoes used by popular actors like Allu Arju, Vijay, Ajith, Sharukh, Salman and so on. If this is made available it could be a delight for movie lovers.
Retro Fashion Category
Fashion always moves in circles. What was once in will surely be the toast of eyes sometime again in the future, and that’s just the way the sartorial universe revolves. We all know things do come back in style eventually.
Retro or retro-inspired clothing seems to be a sustainable trend almost every year. Rounding up the top vintage trends for current times will be an irresistible option that would make the audience’s eyes gleam. Nostalgia is one of the primary reasons people swoon over retro clothing and can’t resist being a part of a bygone era.
Lifestyle apps can undoubtedly give their viewers a sneak peek of various retro trends that have been part of generations and more often than not have a recall value. They can either choose to be a trend-setter by exposing the customers to an entire range of vintage clothing or decide to be a marketplace to shop for the latest trends.
Cross Border Trends
India had traditionally seen the imprint of cross-border fashion. Several characters in Indian daily soaps have begun to wear clothes inspired from across the borders.. Previously, people just wore anarkalis, but now women of all ages want to try something new.
The embroidery on the clothes, which is a complex threadwork, is the most significant feature. The clothes are not only practical but also elegant. The suits are beautiful and classy, flatter the Indian frame, and can go along with shararas, palazzos, and a ghagra can go with it.
During the wedding season, the suits are in high demand; thus, a few traders have stock on hand. Cross-border fashion trends have been popular forever, and it’s all about following a trend that has primarily been with us for generations.
We all know how cross-border fashion trends have been part of our movie culture and have transcended into our lives over the years. With OTT platforms providing easy access to these dramas, it’s become more accessible for people to follow trends outside the country.
Cross-border fashion trends are something that has been popular forever, it’s all about following a trend that has primarily been with us for generations. We all know how cross-border fashion trends have been part of our movie culture and have transcended into our lives over the years. With OTT platforms providing easy access to these dramas, it’s become so much easier for people to follow trends outside the country.
Lifestyle apps offering a section specifically to cross-border fashion would offer people a quick insight into the latest trends that are prevalent. They would not only provide another avenue to a hugely popular fashion trend beyond borders but would make it easy to reach out to world fashion.
Pre-Loved Clothes Donation
Whether providing clothing or household goods to a humane society or an NGO, donating to charity organizations is a highly effective method to support important causes to the environment and society. We always have clothes that either stay put in our wardrobe because they are no longer trendy or they just do not fit our size. People often choose to donate such garments.
Lifestyle apps can bring forward options to make it easy for their audience to donate unwanted clothes to charity. They can simply allow donors to upload photos and basic info about their unwanted clothes via the app. The app can then assign a specific charity that will collect those items free from the donor’s address.
The app can also collect the clothes and then give them away to people in need so that the dresses can be of someone’s use. From the donor to the beneficiary, all details can be tracked through the app, ensuring that the right person is benefitted.
These are a few of the ways lifestyle apps can not only continue to cater to their clients with the current trends but also introduce them to a whole new spectrum of unique features and create a wider client base.
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