Interview with 'Viralmafia Agency' Kerala by MadOverContent.com
Agency Type : Digital Marketing Firm | Growth Hacking Agency.
Location : Calicut & Cochin Kerala
Is digital marketing better than traditional marketing? If yes, How so?
Even though a lot of marketing today is still done the traditional way, digital marketing is steadily gaining an edge. The need of the hour is to surge ahead, without relying on outdated methods. With the number of internet users increasing per day, digital marketing definitely has greater prospects.
Digital marketing outclasses traditional marketing, as it does not ignore any of the 4 P’s of marketing and effectively uses each of them, sometimes even better than traditional marketing.
In Traditional marketing, there is little or no interaction with the customers. Promotional methods once executed cannot be updated. The recurring costs can prove to be a huge investment that may or may not give a good return. You cannot customize your campaign and target to specific customers. Tweaking takes a lot of effort in traditional marketing. You cannot display all your pricing options in print ads. Marketing results cannot be measured easily and effectively.
Digital marketing delivers results because it is a form of inbound marketing. You don’t have to find people, people find you. You have to just get out there and gain exposure. It is low in cost. There is little risk and you get a better return on investment. It sets the foundation for effective promotion. Given the advancement in technology, digital marketing can definitely help a business generate qualified leads or sales.
Why is building a website important and how much does it cost to have a basic website?
Ans-A website is very essential for any business in this digital world. A website can be used to establish many different marketing strategies for your business growth. The reach of the web is far more extensive than any other form of advertising. Your company’s online presence will be centered around your website. You can promote your business around the web on social networking sites, forums and through pay-per-click advertising programs.
Online marketing of your business is possible through a website and online presence strategy. A website helps you accomplish credibility as a business. You can demonstrate to your ideal customers on why should they trust you. Testimonials and facts to back up those opportunities can be provided on a website and you can furnish information about your brand, features, price, size, colors through your website depending on the industry you belong to.
To sum it up, websites and quality of websites are crucial towards building successful businesses and should be rightly designed for that edge over competitors. Small businesses gain more from websites than the big ones. Websites remain accessible 24 hours a day on account of which, your customers and potential customers can conveniently visit your site and know about your products and services at any time of the day and is an organization’s prime revenue generator.
What is Digital Marketing and How can this help startups and local business owners?
Marketing efforts have always been concentrated on connecting with the audience at the right place and the right time. The number of internet users is rapidly growing day by day. We can also say that many of the customers spend most of their time online. Digital marketing, or online marketing, uses the internet or other forms of digital communication to connect with the current and prospective customers to promote goods, services, and brands. Different digital marketing channels include search engines, email, social media, websites, and even text and multimedia messages.
Startups can succeed if they market better and more efficiently than age old business processes and formats. Startups need to make the most of their limited finances. Digital marketing allows them to reduce their marketing budget, track, monitor, and interpret buying behaviour, directly target the consumer, engage with their clients, drive traffic to websites, generate leads, increase online conversion rates, and boost sales. Digital marketing is an efficient means to market and it offers real-time metrics for startups to track their success and adjust accordingly.
Most of the Google searches are for products or services ‘near me’. That means, they are in search of local businesses, who have what they need. So, by having an online presence, a local business can inform the consumers and engage with them. Marketing campaigns can be tracked and a high return on investment is assured.
What are the different forms of digital marketing available in 2022?
There are many forms of digital marketing available for enhancing your audience reach. The most effective types are:
Informational and valuable content like blog posts, how-to videos, and other instructional materials are posted for creating brand awareness. The goal is to have a reader take an action towards becoming a customer.
Search Engine Optimization
SEO is the strategy of creating content in such a way that search engines like Google rank your page high in Search Engine Results Page. (SERP).
Search Engine Marketing/ Pay-per Click
SEM is all about the paid advertisements that appear at the top of SERP. It’s a short- term form of digital marketing, the number of clicks the link receives decides the cost of the ads.
Social Media Marketing
Social media platforms are used as the digital marketing channels in this type of marketing. A profile of your business can be created on any platform and content needs to be posted consistently to advertise new products, sales, or freshly published content.
Affiliate and Influencer Marketing
You can work with an affiliate or influencer. When you engage with their existing audience, your audience reach is increased.
This is one of the most effective forms of marketing. Whenever someone visits your website, you must invite them to join an email subscriber list and with their permission, you should send emails regarding your sales, product release or social events.
s type, the target audience is reached on smartphone or tablet.
Can you give us some case studies of business growth using digital marketing from any of your clients?
We have served more than 125+ clients and out of that we have described the case studies of below two clients.
Our campaign objective was primarily to launch the educational magazines and products of Labour India on the digital platforms and leverage the prospects of digital branding and sales to expand the reach of the brand.
We centered our approach on the following unique selling points of the brand – superior quality content, availability at affordable prices as compared to the overpriced products of the competitors, the sentimental value that has resonated with the audience for years and the unmatched legacy. Through emotional marketing, we
carefully used the brand values to instill aspirations and dreams. Being one of the top social media marketing agencies in Calicut, Kerala, we strengthened our campaigns by bringing into play Influencer marketing through native endorsements.
The goal of our Mahindra lead generation campaign was to improve the market presence of the brand and to reach out to the target audience to strengthen the brand’s positioning through integrated communication.
We decided to take a step back and see how we could identify and leverage the strengths of the variants and project it across on various digital platforms starting from Search to Facebook to Display. We used Ads that were targeted to 10-25 km radius to the Mahindra store that helped in generating store visits. Trust building elements were used for creative development and via a combination of slideshows, carousels and static ads, we stayed in constant touch with our audience through various platforms that led to the generation of greater numbers of leads in a cost-effective manner.
What is the startup ecosystem in Kochi / Calicut and Kerala in General? Are there any free benefits for startups looking for digital marketing with your Agency?
Kerala is witnessing a big social revolution. The youth of the state are aspiring to create their own enterprise rather than follow the path of regular employment. This paradigm shift is a result of various social, economic, and demographic factors. The Government of Kerala is creating various programmes to inculcate an entrepreneurship culture in the youth of the state. The years from 2010-2021 have been declared as the “Decade of Innovation” by India. Kerala has seen a surge of innovative and entrepreneurial efforts from diverse sectors and is equipped with a unique model of connecting Academics, Industries, R&D institutions and Startups.
The Government of Kerala initiated the movement through Kerala Startup Mission (KSUM) for creating a vibrant startup ecosystem in the state to foster the growth of technology entrepreneurship.
Startups in Kerala are experimenting with futuristic technologies like never before and are developing new solutions. Entrepreneurs from Kerala are being recognised in both national and international forums as they are exploring new avenues. An excellent opportunity for the growth of innovation, investment and entrepreneurship has been created.
Kochi is leading the way in Kerala’s exemplary startup ecosystem. A large chunk of startups in Kerala is in Kochi alone. The Integrated Startup Çomplex in Kochi is the largest of its kind in the world, which includes many enablers of the startup ecosystem. Many startups from Kochi have made their names among top companies of India.
We do give special consideration to promising startups and extend special offers to them.
What are the top trends in Digital Marketing in 2021 you should never miss out?
The top trends in Digital Marketing in 2021, you can’t ignore are:
When digital marketing is integrated with Artificial Intelligence, it creates wonders. Consumer experience is enhanced. Comprehensive data is available. Expenses can be significantly reduced and efficiency is remarkably higher with AI applications.
Chatbots too increase customer satisfaction with uninterrupted service. You can maintain the relationship established with your customers with a more reliable approach through Chatbots.
The popularity of Instagram among the millennials must be largely explored through digital marketing for brand building by every business. This platform is also known for its creative freedom. Instagram reels are a rage nowadays.
The number of people watching videos is increasing by the hour. With videos, you can put the message across in the best possible way.
Augmented reality can elevate consumer experience and increase sales. Brands are progressively using AR technology for promotions.
Voice Search Optimization
Increased use of fully voice search controlled devices by people and higher precision of search are increasing the popularity of this feature.
Contents, products, emails need to be personalized to outperform competitors. It will soon become an industry standard.
Influencer marketing is most effective and is found to beat organic search, paid search, and email marketing. It is the fastest growing customer-acquisition channel.
Automated and Personalized Email marketing
Emails have always been the most reliable channel of digital marketing. Personalized emails can create a far more engaged customer base.
Tell us a bit about The Viral Mafia, your journey, team, experience, and industries you cater to.
At Viral Mafia, you won’t find drama or beating around the bush, but growth hacking! We are a team of internet marketing enthusiasts who love the challenge of using digital marketing as the means to stimulate growth hacking to boost your business. We are one of the top-notch digital marketing agencies in Kerala, and are into all layers of internet marketing with clients from multiple facets of the business world, within and outside India. We help our clients to pave their way to the global market by effectively implementing digital marketing strategies and tactics in a manner that is relevant and effective. Our team of 40+ members is purely results-driven, ensuring on-time delivery of cost-effective web solutions.
As the front-line digital marketing agency, we offer a volley of contemporary, focused and proven services intended to bring your enterprise, optimum exposure and credibility. We have been consistently going past milestones in the domain of digital marketing and setting new benchmarks with redefined customer experience. Our venture is the brainchild of a motivated squad of insightful strategists invigorated with 15+ years of media planning and 6+ years of digital marketing experience.
We cater to 125+ major clients associated with industries like Education, Healthcare, Automobiles, Retail, Hospitality, and E-commerce.
Sunesh Krishnan – CEO (Bio)
Sunesh Krishnan is the CEO of Viral Mafia and a Co-founder of the company. He is also the Founder and Director of www.businesshour.in. After his MBA he started his journey with Jeevan TV as Sales executive and rose up to become the Kerala Sales Head of Amrita TV by 2017.
Sunesh Krishnan is an Entrepreneur and Visual Media Marketing Expert with an experience of 18+ years. He is an effective communicator with exceptional relationship building, interpersonal and communication skills. He has a keen attention to detail, is highly dedicated, and has unparalleled work ethics.N