Anchor text is becoming a more critical factor of Search Engine Optimization. Anchor text helps in setting the context of the landing page even before visiting the page. All inbound and outbound links should ideally contain an anchor text for a better user experience. What is Anchor Text and How does it impact your business? […]
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A good digital marketing strategy should contain the following elements. Thorough Keyword Research before starting This is the first and most important aspect of your digital strategy. At this stage, you are trying to assess if there is a demand for your product or services. You can fair indication of this by getting the Search
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Definition of Backlinks Backlinks are links pointing to your website from other websites. There are two types of backlinks Types of Backlinks Do-follow backlinks – Links which pass the benefits of the referring domain also called Link Juice. This means if a website with a higher Domain Authority (Total referring Domains, older websites, established brand,
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