Showcasing the content is a natural need of the business. It is the method of involving planning, sharing, and distributing content on different platforms. The main aim of content marketing is to increase brand value and engage more and more customers.
What are the Types of Content Strategies?
A strong content strategy plays a vital role in online marketing. Let’s have a look at various forms of content strategies one by one.
Blogs / Articles
For capturing organic visitors, you need to have extensive content about products and services on your website. Blog posts are used frequently to stay connected with the audiences. One of the best principles for determining the actual fan base is to use SEO keyword optimization which will inevitably bring in more people. A consistent blog post will also help in the ROI growth of your website. Another essential part of a blog is internal linking which holds the site visitors and booms the lead generation in the marketing of your products on websites.
Email is another type of marketing tool to get excellent returns. Through newsletters sent to the subscribers, one can make their subscribers stay updated on products and services. Hosting professional webinar emails plays an important role to send meeting links to people. The possibility of staying long-term with your connections’ email is the best option to start with.
Podcasting is a form of audio content marketing that can interestingly capture the target audience through voice. The proper niche of the podcast should be set up to reach the target audience. Listeners have more flexibility with this form of audio content as they can listen to it anytime anywhere.
For B2B companies podcasting can be the best medium for knowledge sharing. There are so many platforms of distribution where you can share the audio content of your brand and can grow enormously.
The trend of YouTube and reels is another form of video-based marketing. The effect of video content on people is more eye-catching. It all depends on the quality of the content that how effectively delivered by the speaker. It is one of the most effective ways of showcasing any work digitally. In other words, videos are more approachable to audiences in order to enhance conversions and increase visitors to websites.
Apart from blog writing, most content marketers write eBooks describing their knowledge to deeper ends. One of the great advantages of eBooks is that it is paperless and one can access them from anywhere either through a laptop or mobile phone. Solution-based eBooks are in trend nowadays which is helpful for researchers. For sharing deeper knowledge over the internet, ebooks are the best option.
There was a time when social media was used just to stay connected with your friends and relatives. But now every small and large business organization is using social media to represent themselves digitally. Social media platforms help us in targeting the audience of the same interest. More than 60 percent of youth are digitally attracted to any brand simply by looking at services provided by businesses on social media. It’s all about content creation on social media platforms like Facebook, Instagram, Twitter, etc. Consistent posts on these platforms will create your digital identity and let the public know about your services timely.
Importance of Content Marketing
For any kind of marketing strategy, the way you deliver the content is important. Content marketing improves conversions and constructs better relationships between consumers and enterprises. The plan of making a lead is one of the initial steps for content marketing.
There are certain ways to generate leads such as, through activity packages, blog articles, coupons, live sessions, and many more. For best content delivery, one must focus on the landing page of the website. An internet page that is designed to fetch the lead’s information.
Cost of Content Marketing
Now-a-days content creation is in high demand. The rates of any content depend on the topic of research, revisions, and searching for relevant pictures if required. When you create the most attractive content for your target audiences, it ultimately helps the business to grow. The standard content charges lie between $500 – $3,000. When it comes to optimizing your existing content over the website, the charges are more on an hourly work basis.
What are the Steps in Content Marketing?
Following are the steps of content marketing that need to be followed.
1. Establish Your Goals
The very first step is to analyze why you are creating the content. What is your marketing plan? Are you planning to generate more income leads? As soon as you get into your objectives, automatically your target is set and the audience will be able to construct strategies for your business. Setting goals is a must for starting any new business.
2. Outline your target audiences.
Creating an outline for your target audience is essential in content marketing. Proper planning will help you to stay engaged with your clientele. The outline should be precise and understandable. It’s just like before buying any book one must go through the index part. In this way, preparing the outline of any kind of content marketing is important.
3. Research your competition
The market is very comparative in terms of products and services. You need to do deep research for capturing market attention. There are various types of content delivery platforms like news channels, newspapers, websites, and many more. Just focus on what type of content you may be generating and what appears that lead to maximum success. For better research focus on keywords and SEO optimization as well.
4. Topic research
Researching the topics with the proper strategy is an art. Your keyword research will give surprising results. This will provide our content with a new boost for SEO ranking.
5. Plan your content production schedule
The scheduled content is way easier to publish rather than unplanned written one. It takes a lot of time to analyze the grammatical and other kinds of mistakes. If you need high-quality content, make a personal publishing calendar, this is one of the best content strategies in content marketing.
The Best Content Marketing Agencies in India
One of the top marketing firms in India that helps in providing content solutions and building brands from the scratch. In the year 2014, this agency was started and now has an office in Mumbai and Delhi.
It is one of the leading content marketing agencies with 600+ clients in almost 20 countries. The major clients are ICICI Bank, Siemens, HCL, and many more.
Just Words helps writers and journalists to prepare content according to specific themes. The primary clients of Just words are PayTabs, HDFC Ergo, Genius Innovation, Hero FinCorps, etc.
Worldplay is a Bangalore-based content marketing firm, which helps you in generating web traffic and grow your brand in the market. Major e-commerce companies Flipkart and amazon, and food delivery firms like swiggy are the top clients of Worldplay.
Paul Writer is the leading business agency that provides solutions related to customer acquisition and retention strategy and also in the field of content strategy and marketing plans. The clients with which it is associated are Adobe, IBM, Oracle, Linkedin, and others.
Godot agency mainly works with small and emerging startups. The main purpose of this marketing firm is to help in promoting the content and to make timely strategies. The working style is based on a project basis or content marketplace. The clients like AES International, ING, and Shaw are mainly associated with this company.
If you are looking for a digital identity for your business, content marketing is something that you should never skip. Any business plan needs a marketing strategy and it becoming a digital necessity. We hope you can refine your business plan more accurately through this article.
Disclaimer: The list furnished in this article does not indicate any ranking based on quality of services provided by these companies. This is just a collated list of companies operating in this industry. We do not claim any ownership of the accuracy of the data furnished in this article. The readers are requested only to use this as an information for reference and is requested to get in touch with the companies directly to understand their services and service quality. The information provided here is curated based on existing information available on public domain. Any discrepancies in data observed and suggested by readers or the companies directly shall be ammended.